Tobacco in France has quietly crossed a line. Packs once bought without thinking now devour a day’s budget. Smokers feel trapped, politicians talk of health, and the customs office signs off on every cent. Cartons soar past €300, while nearby countries sell the same brands for half. Smuggling grows, bans tighten, and the next tax hike is alrea… Behind every pack sold in France lies a deliberate political choice. Manufacturers propose prices, but the state, through customs and taxation, decides how painful each cigarette will be. Around 75–80% of the price is tax, leaving only modest margins for producers and tobacconists, and ensuring a pack now averages €12.50–€13 in 2026. Rolling tobacco, once the refuge of budget smokers, has followed the same steep curve, with 30-gram pouches approaching €18. This relentless rise is no accident. Linked to inflation since 2023, tobacco taxes climb automatically, justified by 75,000 smoking-related deaths every year. France is turning the screw: public smoking bans now extend to parks, beaches and school areas, backed by fines for lighting up or even dropping a butt. Yet cheaper packs just across the border fuel cross‑border runs and smuggling, exposing the stark tension between public health ambitions and the everyday reality of addiction and inequality.