The Lay’s logo is everywhere.
Yellow background. Red banner.
Floating ribbon.
The name right in the center.
Classic. Grocery stores,
vending machines—everyone has seen it.
But there’s a tiny design detail most people completely overlook.
At first glance,
it seems simple.
Fun. Bright.
Yet this familiar badge hides
a subtle nod to its
parent company, Frito-Lay.
A Legacy That Started in 1932
Lay’s has been around since 1932,
founded by Herman Lay himself.
Over decades,
it grew from a regional snack into a global potato chip empire.
But beyond the chips,
the logo carries a quiet story of branding continuity.
The design isn’t just cheerful decoration.
It’s an intentional echo of Frito-Lay’s original logo—a subtle reminder of where it all comes from.