In 2026, the average price of a pack has reached approximately €12.50–€13, with cartons exceeding €300 in some cases. Alternatives such as rolling tobacco have followed the same pattern, with smaller quantities becoming progressively more expensive. The change has been gradual, but consistent enough that it is now difficult to overlook.
These increases are not incidental. The pricing structure is largely shaped through taxation, with the government setting final costs. A significant portion of the price—around three quarters or more—comes from these taxes. The intention is clear: by making tobacco less accessible financially, consumption may decrease over time.
Since 2023, the system has been adjusted to follow inflation, meaning prices continue to rise without requiring separate decisions each time. From a policy perspective, this creates continuity. From a consumer perspective, it creates pressure that accumulates rather than stabilizes.
At the same time, restrictions on where smoking is permitted have expanded. Public areas such as parks, beaches, and spaces near schools are increasingly regulated. These measures are not only about individual behavior, but about shaping shared environments—reducing exposure and maintaining cleaner public spaces.
However, the outcome is not uniform. Price differences between France and neighboring countries have led some individuals to seek alternatives across borders. Others turn to informal or unregulated markets. These responses do not negate the policy, but they show that behavior adjusts in different ways depending on circumstance.
The discussion, then, is not only about whether the policy is justified, but how it functions in practice. Public health goals remain valid, particularly given the long-term effects associated with smoking. At the same time, the burden of change is carried unevenly, and that reality cannot be ignored.
In the end, the approach reflects a broader principle: influencing behavior through structure rather than instruction.
Whether that influence leads to lasting change depends not only on the policy itself—
but on how people respond to it over time.
